OROS Brand Embarks on a New Voyage - Meeting with New Owner in Chicago -
OROS , a pioneer of space suit materials that has paved the way for the future of apparel, has taken a new step.
Founders Michael and Rithvik took their passion for space science and created SOLARCORE 🄬, the best insulation on earth.
As demand for their technology increases in various industries, in order to further solve global issues, the parent company, LUKLA INC , has decided to focus on the supplier business.
SOLARCORE🄬 is now a game-changing innovation in the U.S. government and various retail industries.
This means that OROS will now be handed over to new owners.
The new owners chosen are businessmen Nick and Joey .
They have inherited the OROS brand legacy and, based on the same vision, are developing products and operating for further growth and value creation.
Our first meeting with them took place in Chicago in February .
As you know, Chicago is located in the center of the United States, is the economic center of the country, is lined with stylish buildings, and plays an important role in the economy and culture.
Chicago is known as a very cold place, with the average temperature in the middle of winter being -1 °C.
Commonly known as the " Windy City ," the wind blowing in from Lake Michigan can sting your body, making it feel colder than the actual temperature.
It is also the memorable location where OROS first opened its first store, making it a fitting location for the new base.
Photo: Trump Tower, ORION City Coat, and me
The meeting in Chicago marked the beginning of a new chapter for the OROS brand.
The Japanese market is the second largest after the United States, and it is also the only market where OROS has agreed to localize product development.
(Based on our past contributions and understanding of the business, we at United were also candidates to acquire OROS.)
During the meeting, there was an enthusiastic discussion about the OROS brand's past successes and future prospects.
There was also specific discussion on strategies for expanding into the Japanese market and customer needs.
In order to further develop both companies, we will continue to operate the business in conjunction with the home market.
As the new owners of the OROS brand, Nick and Joey are very conscious of the core values and track record that Lukla has built.
We are enthusiastic about developing new business ventures.
We have no doubt that their passion and experience will contribute to the brand's further growth and success.
We will continue to keep an eye on OROS Japan 's developments.
We will work closely with the headquarters to bring further innovation and excitement to society and to everyone.
We hope you will support us as we embark on our new journey.
Thank you!
OROS Japan
Photo: Marina Tower, IMMIX Jacket and me